Type

Words, and only words. A single word in a heavy grotesque, a script that looks handwritten, matching sets that sell as a family: Big, Middle and Little for siblings, LO and VE for the couple that will actually wear it. Type is the easiest thing to place and the least forgiving to print badly, so these are the designs we use to show new customers what a clean edge looks like. Sizes run small on purpose; a four-inch word on the chest is usually the right call.